The journey starts with a passion and an interest. For me, it started more than 29 years ago. As a web developer with 29 years experience in development and design for everything web related. I'm an interactive developer and this is my portfolio site. The work displayed here is a combination of freelance projects, full-time job stuff, and my own creativity. "There is no such thing as a mobile internet, and the same should hold true for the web page a user views and on the device in which they view it. More and more people are going mobile, and so should your site — but don't forget about the desktop users as well — responsive design allows for this, and properly implemented will create a user experience that matches the user."
My passion for web development started almost 3 decades ago when I first taught myself how to code and then combined that with my background in art. Starting out as a designer/developer – it would be a decade before I transitioned over to development in a job where I could grow professionally. I thrive on finding solutions where others say "...it can't be done..." or "...it's impossible to do...".
I am a talented, experienced and accomplished usability-driven web developer/engineer of 29 years with a strategic focus on the user experience and front-end development, combined with a deep understanding of what users want, and the experience they expect when accessing any website. I am a Director of Web Development, but more so I am an interactive developer and digital strategist.
Building off my experience and background I have found new ways to deliver content, which produced measurable results that translated into successes for my clients. One client, I had modified my approach in how I develop a site to be responsive, and my methods had helped optimize their marketing campaigns that saw an increase of sales by 25% in less than a month of usage.
Through my career, I've developed web solutions and solved problems for many clients, including Consolidated Edison, GE Consumer Finance, Xerox, Seiko, Heineken, Eastern Mountain Sports, Starwood Hotels & Resorts, Maclaren and LaserPerformance.
I thrive on finding solutions where others say "...it can't be done..." or "...it's impossible to do...". With that, I possess a strong passion for web development and developing ways to entice users to interact with the web sites I create. Starting around 2006 I had developed several techniques which 'sniff out' the user's device to determine if the device is a phone, a tablet or desktop computer then returns the appropriate layout. With the onset of Media Query usage in CSS, I now focus my attention on adaptive layouts which allow for a single layout to be used across any device, regardless, and scale the layout to fit the appropriate dimensions of the window view.
Paul has been a critical resource to my role and responsibilities. Not only does he deliver, he goes above and beyond what is required of him. He has a strong aptitude for system and business process integrations. He understands all phases of web production, including needs assessment, layout design, search optimization, functionality and maintenance...
Paul was great to work with when he was here at Dory managing all front end development projects. He always delivered when tasked with challenging deadlines and even more challenging clients. He always provided a solution, no matter what objective. I highly recommend Paul!
I had the pleasure of working with Paul for over 5 years, 2 of which he was part of an outstanding team I oversaw. Paul has a terrific combination of design and technical skills. Paul can both create a highly creative, innovative and business impactful design AND understand exactly how to technically implement that work, to have the desired optimal business impact. Paul's management of the front-end development team was highly successful for the company as Paul helped conceive of and implement a wide-range of technical and process improvements that had a material positive impact on the business and its effective operations. Paul is a terrific individual and a true team player and he will be a major asset to any company he should work for in the future
I worked very closely with Paul for 3 years. He is talented, smart and a true professional. Paul is always up to date on the latest technology. He will bring cutting edge ideas to brainstorming meetings and will often push the team in a direction we might not have gone otherwise. I think this is what truly separates Paul from others. He will be asset to any organization.
I have the good fortune to know Paul Lavalle for more than 10 years, both as co-worker and friend. In short, Paul is one of those do-everything talents that would give any company – large or small – an instant upgrade. As both Web Development Director and Lead Designer (and earlier in his career as Web Production Manager), Paul quickly earned a reputation predicated on efficiency, speed, and innovation; he's blessed with both a technician's online savvy and an artist's eye – the efficient creator in every sense. From a management and mentoring standpoint, Paul is that guy who can attend a meeting and extrapolate to others exactly what needs to be done. And when there's a need to build a website, meet a deadline, or craft practical, yet innovative, creative, he's your guy...
Paul is a rare breed of developer talent. His uncanny ability to solve problems on the fly make him a tremendous asset. His cutting edge knowledge of responsive/adaptive development makes him all the more desirable to any company. Paul LaValle is a gold-mine-developer. He's number 1 on my speed-dial for all my development needs.
As the Head of Marketing at Maclaren, I had the opportunity to work with Paul on all digital marketing efforts, including moving our digital commerce from Demand Ware to Netsuite. Paul was an instrumental member of the team and a great leader on the digital commerce front. He not only finished projects on time, he optimized their performance to ensure award winning results and was a great problem solver. Paul will be an asset to any team/company he joins. I give him my highest recommendation.
Paul is a highly motivated and easy-going person to work with. As a manager, he is fair, inspires creative thinking and demands a strong work ethic. he has been successful time and again leading our team to deliver projects on time and within budget. As an accomplished front-end web developer, Paul is very passionate and possesses a high level of skill and technical knowledge ...
Noun:
The state or condition of physical touching.
Verb:
Communicate with (someone), typically in order to give or receive specific information.
Synonyms:
noun. touch - connection - connexion
verb. touch.
