The journey starts with a passion and an interest. For me, it started more than 29 years ago. As a web developer with 29 years experience in development and design for everything web related. I'm an interactive developer and this is my portfolio site. The work displayed here is a combination of freelance projects, full-time job stuff, and my own creativity. "There is no such thing as a mobile internet, and the same should hold true for the web page a user views and on the device in which they view it. More and more people are going mobile, and so should your site — but don't forget about the desktop users as well — responsive design allows for this, and properly implemented will create a user experience that matches the user."
My passion for web development started almost 3 decades ago when I first taught myself how to code and then combined that with my background in art. Starting out as a designer/developer – it would be a decade before I transitioned over to development in a job where I could grow professionally. I thrive on finding solutions where others say "...it can't be done..." or "...it's impossible to do...".
I am a talented, experienced and accomplished usability-driven web developer/engineer of 29 years with a strategic focus on the user experience and front-end development, combined with a deep understanding of what users want, and the experience they expect when accessing any website. I am a Director of Web Development, but more so I am an interactive developer and digital strategist.
Building off my experience and background I have found new ways to deliver content, which produced measurable results that translated into successes for my clients. One client, I had modified my approach in how I develop a site to be responsive, and my methods had helped optimize their marketing campaigns that saw an increase of sales by 25% in less than a month of usage.
Through my career, I've developed web solutions and solved problems for many clients, including Consolidated Edison, GE Consumer Finance, Xerox, Seiko, Heineken, Eastern Mountain Sports, Starwood Hotels & Resorts, Maclaren and LaserPerformance.
I thrive on finding solutions where others say "...it can't be done..." or "...it's impossible to do...". With that, I possess a strong passion for web development and developing ways to entice users to interact with the web sites I create. Starting around 2006 I had developed several techniques which 'sniff out' the user's device to determine if the device is a phone, a tablet or desktop computer then returns the appropriate layout. With the onset of Media Query usage in CSS, I now focus my attention on adaptive layouts which allow for a single layout to be used across any device, regardless, and scale the layout to fit the appropriate dimensions of the window view.
Paul has been a critical resource to my role and responsibilities. Not only does he deliver, he goes above and beyond what is required of him. He has a strong aptitude for system and business process integrations. He understands all phases of web production, including needs assessment, layout design, search optimization, functionality and maintenance...
Paul is an ambitious, professional and terrific person. He made such a positive impact for LaserPerformance's web presence. His patience and effective communication skills for all of his clients was highly evident. Paul was able to quickly solve problems and had a keen sense of urgency that lended well to projects with often tight deadlines. He always went above and beyond what was asked of him. His curiousity to seek out and achieve the best possible result was an extremely valuable quality I saw in Paul with all of the work that he completed. He's a great team player. I would recommend Paul to anyone. His skills, friendly personality, and strong work ethic will be an asset to any company that has the pleasure of working with him.
Paul was one of the best developers I ever had the pleasure of hiring and working with directly. We built some great website and very cool interactive tools together. Paul 'gets it' - you give him an idea of what you're trying to do and somehow already knows how to build it. He is detail oriented, listens to what the asked for understands requirements gathering, makes suggestion and recommendations for improvements along the way and completes the job on time. Paul is also a great leader and has built a solid team of developers around him. He is known for leading by example and his team knows Paul will always have their back. I would welcome the opportunity to work with Paul again.
I worked very closely with Paul for 3 years. He is talented, smart and a true professional. Paul is always up to date on the latest technology. He will bring cutting edge ideas to brainstorming meetings and will often push the team in a direction we might not have gone otherwise. I think this is what truly separates Paul from others. He will be asset to any organization.
Paul is a highly motivated and easy-going person to work with. As a manager, he is fair, inspires creative thinking and demands a strong work ethic. he has been successful time and again leading our team to deliver projects on time and within budget. As an accomplished front-end web developer, Paul is very passionate and possesses a high level of skill and technical knowledge ...
It has been my pleasure to both supervise and work along side Paul on a number of projects. Paul has been an invaluable resource when it comes to web development. His work ethic and front end development skills are of the highest caliber. Whether working on site or remote, you can count on Paul to put in 110% of his time and energy into evaluating and executing projects, providing valuable feedback along the way.
Paul LaValle sets the standard for web developers. Tireless in his quest to add to his formidable arsenal of development solutions, he somehow always manages to enhance the user experience and increase customer engagement, no matter how daunting the challenge. Even if your web site is good, he'll make it great. And if it's great, he'll find ways to make it better. What's more, Paul brings out the best in his team by setting an example of excellence. If you value performance over politics and transparency over smoke-and-mirors, you'll appreciate the value of Paul LaValle. Bottom line: he's good for YOUR bottom line.
As the Head of Marketing at Maclaren, I had the opportunity to work with Paul on all digital marketing efforts, including moving our digital commerce from Demand Ware to Netsuite. Paul was an instrumental member of the team and a great leader on the digital commerce front. He not only finished projects on time, he optimized their performance to ensure award winning results and was a great problem solver. Paul will be an asset to any team/company he joins. I give him my highest recommendation.
Noun:
The state or condition of physical touching.
Verb:
Communicate with (someone), typically in order to give or receive specific information.
Synonyms:
noun. touch - connection - connexion
verb. touch.
