The journey starts with a passion and an interest. For me, it started more than 29 years ago. As a web developer with 29 years experience in development and design for everything web related. I'm an interactive developer and this is my portfolio site. The work displayed here is a combination of freelance projects, full-time job stuff, and my own creativity. "There is no such thing as a mobile internet, and the same should hold true for the web page a user views and on the device in which they view it. More and more people are going mobile, and so should your site — but don't forget about the desktop users as well — responsive design allows for this, and properly implemented will create a user experience that matches the user."
My passion for web development started almost 3 decades ago when I first taught myself how to code and then combined that with my background in art. Starting out as a designer/developer – it would be a decade before I transitioned over to development in a job where I could grow professionally. I thrive on finding solutions where others say "...it can't be done..." or "...it's impossible to do...".
I am a talented, experienced and accomplished usability-driven web developer/engineer of 29 years with a strategic focus on the user experience and front-end development, combined with a deep understanding of what users want, and the experience they expect when accessing any website. I am a Director of Web Development, but more so I am an interactive developer and digital strategist.
Building off my experience and background I have found new ways to deliver content, which produced measurable results that translated into successes for my clients. One client, I had modified my approach in how I develop a site to be responsive, and my methods had helped optimize their marketing campaigns that saw an increase of sales by 25% in less than a month of usage.
Through my career, I've developed web solutions and solved problems for many clients, including Consolidated Edison, GE Consumer Finance, Xerox, Seiko, Heineken, Eastern Mountain Sports, Starwood Hotels & Resorts, Maclaren and LaserPerformance.
I thrive on finding solutions where others say "...it can't be done..." or "...it's impossible to do...". With that, I possess a strong passion for web development and developing ways to entice users to interact with the web sites I create. Starting around 2006 I had developed several techniques which 'sniff out' the user's device to determine if the device is a phone, a tablet or desktop computer then returns the appropriate layout. With the onset of Media Query usage in CSS, I now focus my attention on adaptive layouts which allow for a single layout to be used across any device, regardless, and scale the layout to fit the appropriate dimensions of the window view.
Paul is a highly motivated and easy-going person to work with. As a manager, he is fair, inspires creative thinking and demands a strong work ethic. he has been successful time and again leading our team to deliver projects on time and within budget. As an accomplished front-end web developer, Paul is very passionate and possesses a high level of skill and technical knowledge ...
I had the pleasure of working with Paul for over 5 years, 2 of which he was part of an outstanding team I oversaw. Paul has a terrific combination of design and technical skills. Paul can both create a highly creative, innovative and business impactful design AND understand exactly how to technically implement that work, to have the desired optimal business impact. Paul's management of the front-end development team was highly successful for the company as Paul helped conceive of and implement a wide-range of technical and process improvements that had a material positive impact on the business and its effective operations. Paul is a terrific individual and a true team player and he will be a major asset to any company he should work for in the future
Paul LaValle is, without question, the finest web developer I've had the pleasure of working with during my long career. He knows development inside and out, forward and backwards, and from all angles; he studies and refines the latest tricks and trends and adds them to his toolbox constantly and consistently. If you have a problem, he has a solution -- typically as soon as your question is out of your mouth -- and he presents it to you in a calm, cheerful manner that helps you understand how it works behind the scenes, how it's going to solve the problem, and, more often than not, how it will add extra value to the overall project. Even now, after we've taken divergent career paths, if I have a question about web development, Paul's my first stop -- and usually my last. You won't find a better web developer than Paul; I'm not sure you can even find one on par with him.
Paul has been a critical resource to my role and responsibilities. Not only does he deliver, he goes above and beyond what is required of him. He has a strong aptitude for system and business process integrations. He understands all phases of web production, including needs assessment, layout design, search optimization, functionality and maintenance...
Paul is an ambitious, professional and terrific person. He made such a positive impact for LaserPerformance's web presence. His patience and effective communication skills for all of his clients was highly evident. Paul was able to quickly solve problems and had a keen sense of urgency that lended well to projects with often tight deadlines. He always went above and beyond what was asked of him. His curiousity to seek out and achieve the best possible result was an extremely valuable quality I saw in Paul with all of the work that he completed. He's a great team player. I would recommend Paul to anyone. His skills, friendly personality, and strong work ethic will be an asset to any company that has the pleasure of working with him.
I've worked with Paul at FYI Direct for years now, and he has been one of the best Creative Directors and Developers I've ever been around. Paul demands excellence of himself and others around him, and has a tremendous work ethic ... Over the last year as mobile advertising has continued to boom, Paul has been the lead on scaling and growing our marketing in this channel with our account team. His efforts and strategy has literally helped double sales conversion and made it an important growing sales source ...
Paul has always impressed me with his focus and dedication to his work and his endless team spirit and dedication. I have tremendous respect for his knowledge and his ability to ability to quickly absorb new technology ...
I had the pleasure of working with Paul very closely on a number of product site launches for a new startup company that specialized in building custom, branded loyalty programs for our e-commerce partners' consumers. With this new business model came new challenges (ie. single sign and framing content from one domain within our partner's site) that required Paul's knowledge and skill sets to accomplish. Paul has proven himself to be a valuable asset, and despite his heavy workload, always found the time to provide guidance and/or make the quick fixes necessary to keep things running smoothly, which was truly an appreciated necessity for the client facing team that Paul supported. Paul is a no-nonsense, super talented, get the job done kind of guy and anybody working with Paul going forward will be lucky to have him.
Noun:
The state or condition of physical touching.
Verb:
Communicate with (someone), typically in order to give or receive specific information.
Synonyms:
noun. touch - connection - connexion
verb. touch.
